How To Create A Happy Customer!

Customer satisfaction is the key to growing a successful business. Word of mouth can create an incredible buzz for you or could be your downfall. Remembering that customers are more likely to talk about a negative experience than a positive one, especially on social media, it is more important than ever to create a wow factor with anyone who interacts with and supports your business, no matter how big your company grows.

Here are some simple steps to creating a happy customer!

  • Gather feedback - and listen! It’s one thing to ask for customer feedback and can be a challenge in a small business to even be willing to accept it! After all it’s your baby they are judging. However, listening to feedback and acting on the useful content that can help you turn your business into exactly what your dream clients want, is a big deal. Listen, adapt accordingly and grow.

  • You can use very simple and FREE marketing tools such as survey monkey to gather information from customers to make sure you are providing what they need and how you can improve.

  • Know the right language to use and communicate effectively with your customers.

  • Stay conversational and human, remembering the statement, the customer is always right, but also that we have moved on from the days of old, where you can now communicate in an open honest and less robotic way. So ditch the robotic responses such as we apologise for the inconvenience, etc but use proactive and conversational phrases like, “I know what we can do” “Let me help you find another way to….” “ My suggestion would be to perhaps try….”  “Let me show you the alternatives”...

  • Create a happy workplace environment. Happy employees make happy customers and in turn a successful business. We have all interacted with someone who clearly hates their job, and no matter how skilled at it they may be, if they don’t like their work environment or job path their productivity and attitude towards it will be useless. Be aware of what your staff needs to help you succeed and hire accordingly. Take your time and don’t rush to fill a space with staff.

  • Be sensitive to your customers time and always be aware of their needs and pain points, even if they are not 100% sure themselves. Provide the answers and help that they are searching for and you will have a loyal following in no time!

Creating Engaging Video Content on your iPhone

Technology has come so far these days, if you want to get a message out to your audience in a personalized, genuine and informative way, video is the way to go.

Gone are the days of blowing your entire budget on a videographer, set and host for a short company video. The one piece of technology you need is in your pocket and ready to work for you and your budget. Phones are the easiest way to take your message to your followers in a fast and effective way.

If you require a crisp and professional video, yes, it may be worth the investment to create one or two truly great professional pieces for your website, but if you want to ramp up your engagement with your followers and get messages out to your clients quickly and effectively, your phone is your friend.

Consumers are more likely to watch a video than read text, and with a personalized approach you are going to be able to connect with your audience “face to face” and create trust and build loyalty towards your brand.

So, if you aren’t already using your phone as your biggest marketing weapon, here are some simple tips to create an impactful and engaging video that you can share easily.

1.  Don’t over think the filming. You have a message, you want to get it out to your followers. Spending 6 months to wait for the perfect script, lighting, appearance, venue etc will hold you back from ever creating a video. The more genuine the better. Unless you are a neurosurgeon, then perhaps sticking with a more official video is best, but if you have a message that you wish to share personally then do just that, as if a customer has just approached you in your store.

2. Keep the speaker close to the camera. Yes the new cameras can do so much but if you are far away and don’t have a small mic hooked up, the focus and sound may both blur. Stay close and clear.

3. Consider how you want to share before you shoot! There are so many mediums to share on social media or on your website, but knowing which way you want to share will affect the orientation of how you should film. For example the orientation for an Instagram post is different than Instagram TV or a story. Timing is also crucial. Remember the time limits for each various medium and what limitations you have for sharing.

4. Condense and promote your videos. This can be a useful way of sending people over to your website, Youtube channel or IG TV. If you can only post a 15 second video in one place, use it to direct people to a platform where you can engage them further. For example if they click on an embedded youtube link that leads to your website, you now have them “in your store”.

5. Shoot with a simple background. Let’s admit it, no matter how good you are with your phone, we aren’t at Spielberg standards. Keep your backgrounds simple, and try and stay well within the themes of your branding. Uncluttered is best but if you can showcase your store or product cleanly then great!

6. Don’t panic about lighting if you have an iphone iPhones are actually equipped with a high aperture to perform well in low-lighting situations!  Unlike shooting with a video camera, placing your subject in front of a window might wash them out a little more than usual. Remember, you want the lighting to be clean and display as much color as possible.

7. Ad logos and an intro /outro frame to add a more professional look. These may be included in your iphone or are affordable apps that are easily available. Additional lighting tools, tripods and clip on mics are also available and simple to use. Have fun trying these things out and building your confidence while sharing your message with your followers.

8. Follow your favorites. Gain inspiration and confidence by watching what some of your other favorite business owners are doing.

If you need help creating content for your videos or suggestions for shoots send us a note! If you are wanting professional shoots for your website or presentation contact us to learn about how we can help you showcase your brand and business with superior quality video content at reasonable prices.

Using Social Media to Convert Followers to Customers

Having lots of followers on social media is great. It validates your business, shows others that you have something valuable to offer is a great way to update clients and customers in the fastest possible way. But how do you convert your followers into paying customers?

Firstly, establish which of the social media platforms are the most popular with your target demographic. For example, if you clients are mainly 50+ spending all your time promoting your products on snapchat is pointless. However, you do want to have a presence on as many platforms that are relevant. Once you have your presence set up, establish the most effective way to promote on each one.

For example, videos are a great way to share on Instagram. With the recent launch of IGTV and the ability to share quick informative “Stories” the opportunities are endless.

Facebook is fantastic for more detailed posts that require a little more text, however, don’t bore your followers, keep all posts concise and include a call to action and any links early in your post. Emphasise this call to action again at the end of the post too. Always include an image when posting on Facebook.

Images are also a great way to attract attention and followers on twitter, keep your engagement relative, timely and be ready to engage, engage, engage if you are using this platform. Don’t have an account on this format unless you can tend to it multiple times daily.

Stay active on a regular basis. Make sure you’re always responding to your followers, keeping them engaged and feeling valued. Don’t let them post and keep them hanging! Be sure to like their posts, respond in any way you can and build the sense of community.

Use automation tools to help save time when it comes to managing your content. You cant rebuild your life around social media. Take advantage of the tools available to keep you engaged in social media, but not excluded from the real world!

Drive business and get people to your store or website,  by offering exclusive discounts and promotions, and run contests. Make your followers feel valued on your social media by giving them something they can’t get anywhere else. Consider partnering with social media influencers to increase your brand awareness and build validity and trust.

Focus on increasing your click-through rates. Use images, watch your language, and by that we mean pick high traffic generating words. Use hashtags, research the ones that may be industry specific to you and will boost your following.

 

If you have any questions please feel free to contact us to discuss how we can help you convert your followers into paying customers.